WTA Tennis Festivals – China

Case Study
WTA Tennis Festivals – China

IVG introduced a major new partner for the Women’s Tennis Association’s Tennis Festival in China.

We were responsible for successfully integrating the partner into the Festival which included introducing the most popular brand activation activity, attracting significant media interest.


China Wide


Women’s Tennis Association

IVG services for the WTA Tennis Festivals – China

  • Strategic Advisory
  • Commercial Strategy
  • Partner Sales
  • Partner Servicing
  • Operational Planning
  • Event Management