UAE Pavilion – Dubai World Expo

Case Study
UAE Pavilion – Dubai World Expo

IVG (in partnership with PWC) was engaged by the National Media Council and the Salama Bint Hamden Al Nahyan Foundation to plan operations for the Host Nation Pavilion. The scope included:

  • Development of the Operational Master Roadmap including the required timeframe for all implementation tasks
  • Development of the Financial Model including detailed costings, sensitivity analysis and cashflows
  • Visitor experience advice on the design including guest engagement and crowd flow management
  • Projections of VIP visits including VIP guest type, anticipated number of each, dwell time in Majlis, F&B offer, and gifts provided
  • Development of the Operational Strategy including Concept of Operations and C3 (Command, Control and Communications)
  • Designing the Organisational Structure across all functional areas


Abu Dhabi and Dubai, UAE


National Media Council and Salama Bint Hamdam Al Nahyan Foundation

IVG services for the UAE Pavilion – Dubai World Expo

  • Strategic Advisory
  • Stakeholder Advisory
  • Budget Advisory
  • Operational Models
  • Workforce Planning
  • Organisational Structure Design
  • Operational Planning
  • Visitor Experience Planning
  • VIP Services Planning
  • Security Planning