Melbourne Cup Polo – Australia

Case Study
Melbourne Cup Polo – Australia

The Melbourne Cup Polo tournament is the most prestigious polo event held annually in Victoria. It includes strong teams and top class international players, plus a strong corporate team field.

IVG was retained by host venue, Werribee Park, to introduce improved commercial strategies, new partners, a better hospitality program, improved catering and to run event time operations.


Melbourne, Australia


Werribee Park

IVG services for the Melbourne Cup Polo – Australia

  • Strategic Advisory
  • Commercial Strategy
  • Operational Planning
  • Partner Sales
  • Partner Servicing
  • Event Management
  • Venue Management
  • F&B Services
  • VIP Services
  • Health and Safety