Marvel Stadium – Australia

Case Study
Marvel Stadium – Australia

Marvel Stadium is one of Australia’s premier and busiest stadiums. Seating up to 55,000 people, the venue hosts a wide variety of events including Australian Football, Rugby, Cricket and major concerts.

IVG was retained by the Western Bulldogs AFL Team to undertake a comprehensive review of its Tenancy Agreement at the Stadium and provide recommendations on commercial strategy, rights, usage and stakeholder needs.


Melbourne, Australia


Western Bulldogs

IVG services for the Marvel Stadium – Australia

  • Stakeholder Advisory
  • Business Planning
  • Strategic Advisory
  • Hirer Strategy
  • Commercial Strategy
  • Operational Models
  • Operational Planning