Marvel Stadium – Australia

Case Study
Marvel Stadium – Australia

Marvel Stadium is one of Australia’s premier and busiest stadiums. Seating up to 55,000 people, the venue hosts a wide variety of events including Australian Football, Rugby, Cricket and major concerts.

IVG was retained by the Western Bulldogs AFL Team to undertake a comprehensive review of its Tenancy Agreement at the Stadium and provide recommendations on commercial strategy, rights, usage and stakeholder needs.

LOCATION

Melbourne, Australia

Client

Western Bulldogs

IVG services for the Marvel Stadium – Australia

  • Stakeholder Advisory
  • Business Planning
  • Strategic Advisory
  • Hirer Strategy
  • Commercial Strategy
  • Operational Models
  • Operational Planning