Johnnie Walker Classic – Australia

Case Study
Johnnie Walker Classic – Australia

When the producers of the Johnnie Walker Golf Classic were seeking to improve the visitor experience for fans, they decided to introduce a Golf Expo.

IVG designed the complete Expo from early plans through to a successful event that was enjoyed by visitors and appreciated by exhibitors.


Melbourne, Australia



IVG services for the Johnnie Walker Classic – Australia

  • Feasibility Analysis
  • Project Design
  • Commercial Strategy
  • Partner Sales
  • Partner Servicing
  • Operational Planning
  • Event Management
  • Project Management
  • Health and Safety
  • Visitor Experience