Brazil Pavilion – Shanghai World Expo

Case Study
Brazil Pavilion – Shanghai World Expo

The Shanghai Expo was the first time Brazil provided a stand-alone Pavilion at an Expo.

We were engaged by Apex Brazil to deliver turn key services as VIP Hospitality, Food & Beverage and Retail.

The Pavilion was known throughout Expo for its quality food and beverages, friendly staff, and fun souvenirs. It was also the launchpad of Pele Coffee into the China Market.


Shanghai, China


Apex Brasil

IVG services for the Brazil Pavilion – Shanghai World Expo

  • Food and Beverage Planning
  • Food and Beverage Services
  • Retail Planning
  • Retail Services
  • Operational Planning
  • Recruitment and Training
  • VIP Services
  • Fit-Out and FFE
  • Workforce Management
  • Logistics