This beautiful oasis of vibrant greenery in the centre of the Rub al Khali Desert is both an essential location for tourist activities and a conservational feat, preserving a farming culture which has survived 4,000 years.
The Oasis is a UNESCO World Heritage Site and to this day farmers still tend to more than 147,000 date palm trees.
IVG was retained by Abu Dhabi Department of Culture and Tourism to provide a Business Improvement Report relating to potential enhancements to all aspects of the venue.
Our report contained a range of recommendations concerning visitor experience, organisational structure, an audit of all facilities and programs, a health and safety assessment and improvements to commercial performance.
