Retail enhances the visitor experience and provides guests with a permanent legacy item.

We design and operate event superstores, gift stores, pop-ups, sublicensing and sublets.

Working collaboratively with our clients through every stage of the project ensures the retail offering is integrated seamlessly into the overall event, venue and visitor experience.

Our retail services include licensing, range development, supply chain, mascot design, gift store design, equipment procurement, packaging, human resources and store operations.

Well executed retail activity can create significant revenue for the event and rights holder.

The right product designed for the market can also create significant media interest and customer hype, becoming a draw card in its own right.

“IVG was retained as the operator of the commercial spaces at the New Zealand Pavilion at the Shanghai World Expo.


The range of goods and their pricing and packaging were well aligned to the expectations of visitors and added value to their experience at our pavilion.


The IVG team applied themselves with professionalism and enthusiasm and I greatly appreciated their contribution to New Zealand’s presence at the Expo.”


Mike Pattison
Pavilion Director
New Zealand Pavilion Shanghai World Expo