AT THE AUSTRALIAN PAVILION – EXPO 2020 DUBAI
TVG is the partnership between IVG and Thinkwell Group appointed by the Australian Government to provide Operations, Retail and Staffing services for the pavilion.
The retail areas at the Australian Pavilion include one Gift Store and five Public F&B outlets. This is a tremendous opportunity for Australian businesses, particularly those already exporting to the region or those looking to enter the Middle East market.
For further information on the opportunities at the Australian Pavilion please contact Stephen Dix at
firstname.lastname@example.org or +61 3 8539 4747.
For further information on Expo 2020 Dubai and World Expos please see below.
Retail and F&B Opportunities
Expo 2020 Dubai, running from 20 October 2020 to 10 April 2021, presents an exciting opportunity for Australian businesses to supply and sell their goods at the Australian Pavilion.
The retail areas will include a Gift Store and five Public F&B outlets. There is a wide range of product categories available and opportunities include subletting space in the gift store or becoming an exclusive supplier in the gift store or F&B outlets.
The Australian Pavilion is anticipated to attract approximately 2.5 million visitors who will all exit the pavilion past the retail areas. These areas will also be accessible to members of the public without needing to visit the pavilion itself, increasing the range of potential customers.
Examples of categories for the F&B outlets include:
• Meat and seafood, including Australian native / game
• Dairy products including milk, cheese, ice cream and yoghurt
• Non-alcoholic beverages including coffee, tea, bottled water, juice, iced tea and soft drinks
• Alcoholic beverages including spirits, beer, cider and wine (red, white and sparkling)
• Australian food items including native flavours and spices
• Bakery items including cookies
Examples of categories for the Gift Store include:
• Gifts and Souvenirs
• Collectables, including coins and stamps
• Indigenous products
• Sheepskin products
• Fashion items and accessories
• Clothing – t-shirts, caps etc
• Packaged food, including honey, biscuits, chocolate and confectionary
• Health supplements
• Suppliers wishing to incorporate licensed Expo IP with Expo specific merchandise. i.e. Limited-edition Australian Pavilion Expo 2020 t-shirt.
Expo 2020 Dubai
Date: 20 October 2020 to 10 April 2021
Theme: Connecting Minds, Creating the Future with three sub-themes Sustainability, Mobility and Opportunity.
Expected Visitors: 25 million
Expo Site: 438 hectares, located in the Dubai South District
BIE Member States elected the UAE as the host of Expo 2020 during the General Assembly of 27 November 2013. This highly anticipated event is the largest ever staged in the Arab world.
To date, 190 countries have confirmed their participation in Expo 2020 and the construction of pavilions is well underway.
Expo organisers anticipate that 70% of total guests will be international visitors, which should provide attractive retail opportunities on site.
World Expo Background
World Expos run for six months and are held every five years. The host country invites other countries to participate and each participating country builds or rents its own pavilion. These are significant structures and can take several years to design and build.
Australian Pavilion at Shanghai 2010 World Expo
The Bureau International des Expositions (the BIE) is the intergovernmental organisation in charge of overseeing and regulating World Expos. The BIE has 169 member states (all Federal governments), of which Australia is one.
The BIE describes World Expos as follows:
“An Expo is a global event that aims at educating the public, sharing innovation, promoting progress and fostering cooperation. It is organised by a host country that invites other countries, companies, international organisations, the private sector, the civil society and the general public to participate. Due to the diversity of its participants, from top decision makers to children, Expos offer a multifaceted event where extraordinary exhibitions, diplomatic encounters, business meetings, public debates and live shows take place at the same time.”
“World Expos welcome tens of millions of visitors, allow countries to build extraordinary pavilions and transform the host city for years to come.
The first World Expo – the Great Exhibition – took place in London in 1851. The concept became popular and was repeated across the globe, demonstrating an unparalleled power of attraction and a record of world-class legacies. Since the BIE was created in 1928 to regulate and oversee these mega-events, World Expos have explicitly been organised around a theme that attempts to improve humankind’s knowledge, takes into account human and social aspirations and highlights scientific, technological, economic and social progress.
In the modern era, World Expos are unrivalled among international events in their size, scale, duration and visitor numbers. They are large-scale platforms for education and progress that serve as a bridge between governments, companies, international organisations, and citizens.”
The last World Expo was held in Milan in 2015 and attracted 23 million visitors. The Expo before that, the 2010 Shanghai World Expo, had 73 million visitors and Aichi, Japan in 2005 had 23 million. Dubai is expecting 25 million visitors.